References

• Gutierrez, Pierre. and G´erardy, Jean-Yves. Causal inference and uplift modelling: A review of the literature. In International Conference on Predictive Applications and APIs, pages 1-13, 2017.

• Athey, Susan and Imbens, Guido W. Machine learning methods for estimating heterogeneous causal effects. Stat, 2015.

• Yi, Robert. and Frost, Will. (n.d.). Pylift: A Fast Python Package for Uplift Modeling. Retrieved April 3, 2019, from https://tech.wayfair.com/2018/10/pylift-a-fast-python-package-for-uplift-modeling/