A famous use case?

The most famous use case of Uplift Modeling would be the 44th US president Barack Obama’s 2nd presidential campaign in 2012. Obama’s team used Uplift Modeling to find which voters could be persuaded to vote for him. Here are some articles.

• <What is ‘Persuasion Modeling’, and how did it help Obama to win the elections?>

• <How Obama’s Team Used Big Data to Rally Voters>

• <How uplift modeling helped Obama’s campaign – and can aid marketers>